Launch of DOT’s Rural Safety Initiative

This targeted, national effort will help raise awareness of the risks drivers face on America’s rural roads.  The initiative will support States in improving rural road safety by highlighting available tools and programs, and it will provide assistance and encourage demonstrations of innovative, quick and effective leveraging of existing resources. 

This new endeavor will be multi-modal and comprehensive in addressing five key goals:  safer drivers, better roads, smarter roads, better trained emergency responders, and improved outreach and partnerships.  

Raising awareness is key to the success of the Rural Safety Initiative. For more information, please visit

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