Travel South USA gives back to Birmingham

Tourism Cares, the premier charity in the travel industry dedicated to preserving the travel experience for future generations, is partnering with Travel South USA to raise funds for the Birmingham Civil Rights Heritage Trail, opening this spring. Travel South USA is the marketing alliance and the Official Regional Destination Marketing Organization for the southern United States.  “We are thrilled to once again partner with Tourism Cares,” remarked Lee Sentell, Alabama Tourism Director and Chairman, Travel South USA.  “Our two organizations have worked together on three previous projects in New Orleans, LA., (twice) and Biloxi, MS to provide funding and manpower to restore and preserve important tourism areas.  This year we are combining our efforts during the 27th Annual Travel South Showcase in Birmingham to raise awareness and money that will enhance the Birmingham Civil Rights Trail and preserve stories from of an important time in our region’s history.”  

The Birmingham Civil Rights Trail documents the events of the Civil Rights movement in Alabama in the 1960’s. Signs and displays at various sites of historic significance around the city, share the story of how Birmingham helped change a segregated nation. The trail tells the stories of the past, but has a focus on showing how Americans came together around an idea that completely changed American history. The $1 million project is still in the building stages, with a few of the routes opening in the spring. Travel South USA and Tourism Cares will raise funds as part of the Travel South Gives Back campaign by selling “Tourism Cares” wristbands on site at the 2010 Travel South Showcase in Birmingham or at  Both Travel South USA and Tourism Cares will each match all donations up to $5,000. Other companies are invited to do the same. For more information, visit the Tourism Cares website.   
Travel South USA is America’s oldest and largest regional travel promotion organization, formed in 1965 by resolution presented at the Southern Governor’s Conference. As the Official Destination Regional Marketing Organization for the South, its mission is to promote, foster and encourage travel to and within the states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. For more information please see

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