The City of Valley & The Cotton Mill Reunion Receive “Theme Campaign” Award

2010 Alabama Governor’s Conference on Tourism Awards
Montgomery, Ala. — The City of Valley and the Cotton Mill Reunion celebration received the 2010 Theme Campaign award by the Alabama Tourism Department. The black-tie awards ceremony took place Tuesday, August 17, at the Renaissance Hotel and Spa in Montgomery. 
“Valley excelled above other cities in terms of embracing the Alabama Tourism Department’s 2010 campaign, Year of Small Towns and Downtowns,” said the celebration’s nominator, Marilyn Stamps.
Valley held a two-day Cotton Mill Reunion August 7-8 for its Homecoming Celebration. The city turned the festival into an economic and revitalization project for the area that is expected to have a long-term impact on tourism. Valley also celebrated its 30th anniversary and partnered with Auburn University’s Journalism Department to produce a special edition of Valley Vision, a newspaper insert that focused on the city’s past and future.
Criteria for the Theme Campaign award include outstanding performance, outstanding economic impact statistics, and continuation of a Year of Alabama marketing campaign. Criteria also include increased appeal to tourists, increased attendance and the enhancement of local, regional or state image as a tourist destination.
The Theme Campaign award is among 14 for 2010 that comprise the Alabama Tourism Awards. The awards were first presented in 1998 and honor outstanding achievements in the state’s tourism industry. Each award winner is recognized as a key player in making tourism a strong economic force. Tourism contributed $9.3 Billion to Alabama’s economy in 2009; supported 162,000 jobs statewide and an estimated 21 million people visited the state last year.
The Alabama Tourism Department coordinates the awards program. The 14 winners are as follows:
·         Lifetime Achievement Award –Dr. David Bronner, CEO Retirement Systems of Alabama * Presented Monday, August 16
·         Government Advocate Award–Montgomery Mayor Todd Strange
·         Media Advocate Award–Lynn and Milton Fullman
·         Governor’s Tourism Award–James W. Rane  Sr., CEO Great Southern Wood, Abbeville
·         Organization of the Year–Gulf Shores Orange Beach Tourism
·         Attraction of the Year–Alabama Music Hall of Fame, Tuscumbia.
·         Event of the Year–Star Wars exhibit at the U.S. Space & Rocket Center, Huntsville
·         Tourism Executive of the Year–Patti Culp, Alabama Travel Council
·         Tourism Employee of the Year–Angie Pierce, Alabama Mountain Lakes Association
·         Alabama Tourism Department Employee of the Year–Cynthia Flowers
·         Partnership Award–Elmore County Economic Development Authority
·         Welcome Center of the Year–Grand Bay
·         Theme Campaign– City of Valley & Cotton Mills Reunion
·         Rising Star Award–Christine Elmore, Dothan Convention and Visitors Bureau

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