International tour publication highlights Year of Alabama Music

Selling Long Haul, a leading training magazine for tour operators and travel agents on international travel from the United Kingdom, features a 4-page section on the south in their February issue.   A big plus for Alabama is a copy insert headline in the article that reads – Premier Holidays, America As You Like It and Complete North America now offer Alabama music tours. “The Alabama tourism’s representatives in the U.K., Venessa Alexander and Della Tully, have worked diligently to get music tours in place for The Year of Alabama Music,” said Grey Brennan, Marketing and Regional Director with the Alabama Tourism Department.   “The bold insert copy highlights that fact. Other UK tour companies will take note which should build even more interest in Alabama as a music destination,” Brennan said.
 
The article also promotes the Alabama tourism’s new brochure 100 places to hear live music in Alabama with a bullet point at the beginning of the section and and later with the copy: “Alabama’s Year of Music campaign (www.alabama.travel/yom) launched in January with a 100 places to hear live music in Alabama brochure listing the state’s top music attractions including the FAME recording studios, two Hank Williams museums and Alabama’s music and jazz halls of fame.”
 
For an on-line version of the article (the article begins on page 34) please see http://content.yudu.com/A1qx58/SLHFeb11/resources/index.htm?referrerUrl=http%3A%2F%2Fsellinglonghaul.com%2Findex.php.  For more information on the Alabama Tourism Department’s international marketing efforts contact grey.brennan@tourism.alabama.gov.

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