Car Connection Says Billboards Are Dangerous

The Car Connection, a website that reviews automobiles, recently published a list of the “7 Most Dangerous Things You Can Do in Your Car,” and reading billboards is listed among them as a “potentially deadly distraction.” Digital billboard technology is especially distracting, presenting a new array of challenges to drivers. These new digital distractions include bright screens that change every 6 to 8 seconds, and high-resolution signs that show video right next to the roadway. “The best advice is keep your eyes on the road,” Car Connections editors say, but that can be easier said than done when it comes to out-of-car distractions. The human eye is designed to notice movement, particularly in our peripheral vision, so a bright, changing screen may in fact be nearly impossible to ignore.
www.smartgrowth.org/news/article.asp?art=7870

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