Alabama Scenic River Trail receives $1.2 million in national media coverage

The Alabama Scenic River Trail has received $1.2 million in national media coverage, according to media measurements. The 631-mile Alabama Scenic River Trail, the nation’s longest one state river trail, was announced on May 15 and had its grand opening on June 6.  The USA TODAY article on the Alabama Scenic River that appeared in the newspaper’s May 23 edition had an advertising value of $774,630.00 with a circulation of nearly 2.2 million. The story on the Alabama Scenic River Trail that appeared in The New York Times on May 16 titled “Discovering Alabama From Its Watery Byway” had an advertising value of $343,643.00 with a circulation of 1.1 million. The story also appeared on NYTIMES.COM with an advertising value of $65,877.00. A feature story on the Alabama Scenic River Trail was also distributed nationally by the Associated Press.  
 
Volunteers and canoeing enthusiast partnered with the Alabama Tourism Department to make the scenic river trail a reality with a grand opening in June. “Outdoor recreation is an important part of tourism in our state,” said Alabama Tourism Marketing Director Grey Brennan. “Since the opening of the trail we have seen an increase in tourism along the river and the media attention has been phenomenal,” said Brennan. The cornerstone marketing piece for the Alabama Scenic River Trail is the 16- panel brochure designed by Alabama Tourism Art Director Tommy Cauthen.  For more information on the Alabama Scenic River Trail see www.alabamascenicrivertrail.com

Comments are closed.