2009 Tourism Summit

Tuesday, May 19. 8 a.m. – 1 p.m.
Erie H. Meyer Civic Center. Gulf Shores, Alabama

Marketing Updates:
Jim Jager, New South Research
What our Customers Are Telling Us: Years of experience make getting in-depth and unbiased perceptions and key insights from focus group participants a specialty. Hear what Alabama’s Gulf Coast customers and prospects have to tell us.

Heather Dougherty, Hitwise
Travel Trends and Social Media: Gain insights on how consumers tackle travel plans on the Internet, identify the audience of travel websites and look at how user-generated content & social networks are impacting the travel landscape and shaping consumer opinions.

Herb Malone, Alabama Gulf Coast CVB
2009 Destination Indicators: With pervasive uncertainty in the 2009 vacation market, equip yourself with the latest local statistics and trends.

Featured Luncheon Presentation:
Lee Sentell, Director, Alabama Travel Department
State Marketing Efforts

Attendance is free, but seating is limited and reservations are required. Continental breakfast and lunch will be served.

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